Performance marketing, powered by our own technology
UNIC plans, launches and optimises paid advertising campaigns across major ad platforms, and builds the in-house software our media buyers use every day.
What we do
Media buying
Our media buyers run and scale paid campaigns on social, video and native advertising platforms, with budgets and bids managed against measured results.
Measurement
Every campaign is tracked end to end. We join advertising spend with conversion data from our own tracking stack to see cost, revenue and return per campaign and creative.
Advertising technology
Our engineering team builds internal tools on official advertising platform APIs: cost synchronisation, reporting, automated rules and conversion delivery.
Our products
Varys — TikTok for Business integration
Varys is our in-house integration with the TikTok API for Business. Advertiser account owners authorise it through TikTok's official OAuth flow; Varys then reads campaign reporting for the authorised advertiser accounts so our team can track TikTok advertising cost and performance next to our other channels.
Varys is used only by our own team and is not offered to third parties. It does not access TikTok user content or personal data of TikTok users. Details are in our Privacy Policy.
Internal analytics platform
A data warehouse and reporting layer that consolidates spend, conversions and revenue from every channel into daily profit-and-loss reporting for the team.